The State of BtoB Marketing Spend in 2025 | Report
Despite inflation and geopolitical tensions, B2B marketing strengthened in 2024, with 60% of companies satisfied with their results. In 2025, budgets should be maintained or increased, but expectations will be high: ROI will need to be better measured, notably via Artificial Intelligence. In a fast evolving digital environment, B2B decision-makers face a dual challenge: maximizing the impact of their initiatives and accelerating transformation through AI. Which levers should they prioritize? Which key trends will define 2025? Our exclusive study provides in-depth analysis and recommendations to help you optimize your marketing investments in 2025.
×
« * » indique les champs nécessaires
Pour accéder au reste du contenu, remplissez le formulaire !