Purchasing decision-makers

The purchasing decision-maker has a complex and strategic role that goes beyond simple budget management. As a key player in the company's competitiveness, the buyer ensures the supply of quality products and services while optimizing costs. They must also navigate in a constantly evolving environment, with multidimensional challenges such as the digitization of processes, supplier risk management, third-party compliance, and corporate social responsibility. Infopro Digital equips advertisers to engage with the target audience of purchasing decision-makers, a significant readership of our media brands.

Context

A valuable, ultra-qualified target for action

Buyers have always called on a wide range of skills, from commercial negotiation to knowledge of regulations and often a command of English. All of these skills are needed to help organisations spend less while maintaining the quality of their products and services.

But in recent months, the Purchasing function has found itself – somewhat unwillingly – at the heart of crucial issues for companies: procurement, with the threat of shortages of certain materials, and the environment, with the challenges of decarbonisation and short supply chains.

Against this backdrop, it is vital to stay informed and ahead of the trends.

brand readers
697K
brand readers
executive, managerial audience
53%
executive, managerial audience
marketing decision makers
35%
marketing decision makers

The specifics of the audience of purchasing decision-makers

 

Advertisers looking to effectively target and engage the audience of purchasing decision-makers on Infopro Digital media brands must take into account the following specificities:

  1. Performance-Oriented Audience: Decision-makers prioritize cost optimization, maximizing added value, and seeking the best possible quality. Advertisers should highlight the tangible benefits of their product or service in terms of cost, quality, reliability, and productivity.
  2. High Technical Expertise: Purchasing decision-makers have in-depth knowledge of their industry and the products or services they buy. Advertisers should use precise technical language tailored to their audience, avoiding generalities and overly generic commercial discourse.
  3. High Standards of Compliance and Security: Decision-makers are responsible for regulatory compliance and the security of purchased products or services. Advertisers should reassure their audience about the compliance of their offer with current standards and the security guarantees they provide.
  4. Collective Decision-Making: Decision-makers are involved in collective decision-making processes, often engaging multiple stakeholders within the company. Advertisers should address the different roles within purchasing committees and provide content that facilitates collective decision-making.
  5. Sensitivity to Social and Environmental Responsibility: Purchasing decision-makers play a key role in implementing the company’s CSR policy. Advertisers should communicate their commitments and demonstrate how their solution contributes to or, at the very least, does not hinder CSR initiatives.

 

Address and engage the target audience of purchasing decision-makers with Infopro Digital

 

The purchasing function operates in a volatile and turbulent macro environment, marked by geopolitical tensions that exacerbate supply threats, tightening regulations on third-party compliance, and environmental challenges.

For information, inspiration, and anticipation, purchasing decision-makers rely on the editorial initiatives deployed by our media brands: technological and regulatory monitoring, sector analyses, expert interviews, exclusive reports, etc. Our journalists are on the ground to bring value to buyers, a significant readership of the Infopro Digital group.

Show your expertise, promote your value proposition, and communicate your commitments to an engaged and highly targeted audience!

Our flagship brands targeting Purchasing decision-makers

The decision-makers brands

Usine Nouvelle
L’Usine Nouvelle
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lsa commerce consommation
LSA
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Le Moniteur Batiment Travaux Publics
Le Moniteur des travaux publics et du bâtiment
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Gazette des Communes
La Gazette des communes
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l'Usine Digitale Marketing Numérique
L’Usine Digitale
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Argus Assurance InfoPro Media Digital Courtage garantie
L’Argus de l’assurance
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Our resources

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Our Solutions

Our solutions for targeting Purchasing decision-makers

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