Strengthen your brand reputation and attract new customers

Infopro Digital Media’s expertise at the service of your brand’s visibility

We mobilize our in-depth knowledge and expertise of B2B decision-makers to make you THE reference in your industry. To deliver on this promise, we deploy a rigorous approach based on the following 6 pillars:

1. • Analyzing and understanding your challenges: our experts study in detail your needs, your objectives, and the specific context of your market. Using this in-depth analysis, we propose tailor-made solutions, taking into account the specific characteristics of your target audience and current trends in your sector, to optimize the impact of your communication and maximize your ROI;

1. • Impactful content: our editorial teams specialized in B2B work with you to create relevant, engaging, high value-added content, backed by the endorsement of our leading brands, to enhance your expertise and promote your brand ; 

1. • Surgical targeting: our media brands generate 12 million unique visitors a month, with 56% audience exclusivity and 100% B2B inventory. As the French leader in B2B 1st Party Data, Infopro Digital Media guarantees you an ultra-targeted, engaged audience. We also deploy an Intent Data approach to boost your visibility among captive prospects who have expressed an intention to buy ; 

1. • The power of omnichannel: we leverage the diversity and complementarity of our B2B media brands to deliver your message consistently and effectively across a variety of channels tailored to your target audience. Several formats are at your disposal (editorial articles, interviews, videos, webinars, social networks, newsletters, events, and displays…) for optimal coverage and unprecedented reach. Our aim: to anchor your brand in the minds of the right target audience, with the right message, at the right time;

1. • Diverse, powerful, tailor-made solutions, from Display to Social Media, including emailing, events and Special Operations (OPS) (see below) ;   

• • Measuring and optimizing results: to guarantee the effectiveness of your brand awareness strategy, we carefully monitor key performance indicators such as engagement, reach, impressions, and interactions. Thanks to this precise data, we adjust the parameters of your actions in real-time and fine-tune targeting to optimize the impact of your communication with key decision-makers and professionals in your sector.