We have in-depth knowledge of these communities: their daily lives, the subjects that interest them, their preferred information channels. To help them understand and decide, Infopro Digital Media deciphers trade news and provides strategic data for their business.
To best prepare to speak on our media, in particular Le Moniteur des Artisans (120k readers per month), take into account the specific characteristics of this audience:
- Rapid decision-making processes due to the small size of the company and the simplified organisational structure;
- Proximity and strong local roots ;
- Technical expertise and know-how, with a taste for work well done and quality ;
- Need for ongoing training: craftspeople need to keep up to date with new techniques, regulations and standards in their sector to remain competitive ;
- Craftspeople generally have close, long-term relationships with their customers, based on trust and quality of service ;
- Managing time and priorities: craftspeople often juggle several projects and responsibilities, which can lead them to look for solutions and tools to save time and optimise their work ;
- Dependence on suppliers for materials, tools and equipment. They generally prefer reliable partners, offering quality products and good after-sales service ;
- Craftspeople are gradually adopting new technologies to improve their efficiency and productivity, but may sometimes lack the knowledge or resources to integrate them quickly.
Infopro Digital Media talks to artisans
We have a detailed knowledge of the craftsmen’s audience: their daily lives, the subjects that interest them, their preferred information channels, their concerns, their aspirations… To inform them, equip them and support them in their decision-making, Infopro Digital offers craftsmen rich, dense and actionable editorial content throughout the year. Interviews, sector analyses, news briefs, event coverage… Craftspeople will find reliable, relevant and high-quality information on our media.
Does your company bring value to the day-to-day lives of craftspeople?
Speak out on our media brands and engage an ultra-targeted, intentional audience through customised campaigns tailored to your objectives.
