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With strong editorial initiatives and powerful media brands, Infopro Digital paves the way for advertisers looking to address and engage this audience in search of innovative solutions and reliable partners to meet the great challenges of the 21st century.
With the increasing demands of regulations and the emergence of virtuous best practices, there is no shortage of topics on the construction agenda;
In addition to these structuring factors, technological advances such as Building Information Modeling (BIM), drones for site monitoring and inspection, augmented reality for design and training, etc., are also significant. Construction decision-makers are also expected to improve the attractiveness of the sector to address talent shortages and strengthen collaboration with stakeholders, including local authorities and elected officials
With powerful media brands targeting construction decision-makers such as Le Moniteur des travaux publics et du bâtiment, Le Moniteur des Artisans, Le Moniteur Matériels, Négoce, AMC, and Les Cahiers techniques du Bâtiment, the Infopro Digital group provides a royal path for advertisers looking to promote their value proposition, demonstrate their expertise, enhance their visibility, and reveal their commitments to the broad audience of construction decision-makers: executives and managers of construction companies, real estate developers, architects, engineers, etc.
76% of executives and leaders who read Le Moniteur do not read any other weekly economic and professional press (*Source: One Next influence 2021),
58% of executives and leaders who consult the Le Moniteur brand participate in the purchasing decisions of their company (*Source: One Next influence 2021),
60% of executives and leaders who visit the Le Moniteur website participate in the purchasing decisions of their company (*One Next influence 2020).
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