SOLUTIONS > Lead generation > Emailing
With around 300 billion emails sent every day worldwide (source: Statista.com), emailing remains the essential channel for acquiring new customers: 45% of B2B marketers say it is the most effective digital channel (Source: State of Lead Generation Ascend2 study).
Exploit the wealth of our database with its 4M contacts – 100% from the Infopro Digital ecosystem (newsletters, sites, events, marketplace…), GDPR compliant and Privacy Protection Pact labelled – for targeted, high-performance marketing campaigns.
Our Infopro Digital Media Data Factory
70 experts, on the lookout for the latest trends, working to enrich our data, data science to take segmentation even further… All in a state-of-the-art environment (Snowflake, Databricks, Dataiku, etc.).
Reliable data that complies with the GDPR and has the Privacy Protection Pact label: our data is processed using a secure process that complies with current legislation.
Exclusive to Infopro Digital Media, our database is only marketed by our teams.
Depending on your objective, we activate firmographic targeting (Sector, Function, NAF, etc.) or intentional targeting based on centres of interest. We currently offer more than 200 segments enabling you to target your audience effectively, as well as a tailor-made construction according to your criteria.
Infopro Digital Media supports you in achieving your objectives at every stage of the marketing funnel: definition of targeting, creation of the HTML, creation of the landing page with our Web design studio, A/B testing of the content, optimization & analysis of the KPIs throughout the partnership and a complete review at the end of the campaign.
With 60 million mailings a month under our belt, we have full control over campaign routing and deliverability in collaboration with NP6 by ChapsVision, a French MarTech nugget.