Data Driven Marketing

Data-driven marketing is not new. As early as 2015, the industry began to understand the value of data in better understanding the needs of its customers. However, it was in 2021 that this mechanism truly integrated into the strategy of businesses. The reasons are simple: until then, there needed to be enough data to know what to do with it; companies also needed to have professionals and solutions nearby to process and analyze the data. Finally, they needed clear rules and a legal framework, which was ultimately provided by the GDPR, albeit not without difficulty.

Today, companies are mature enough to use data wisely and define personalized marketing. However, it is still important to know how to handle this data and move from mass data to precise data, leading to the ideal customer journey, in other words, designed for them. In this regard, data-driven marketing is full of possibilities, tools, and features. It takes into account everything that is available and usable to precisely understand customer expectations.

However, this ‘customer-centric’ data approach is based on even broader marketing aspects, which use the data and set the framework. Because when it comes to personalizing customer communication, it is better not to target the wrong audience today.

In this white paper, discover what the concept of data-driven marketing encompasses, what such an approach brings to your growth, and how to measure its performance. From the direct benefits of data-driven to key indicators, the avenues for progress are outlined here.