5 Common Misconceptions About Studies

Questioning your professional communities is an excellent way to generate business… Nadia Patel explains why in this capsule of 5 misconceptions about B2B studies:

• “I already know the market, I don’t need studies?”
• “Studies involve a lot of data, but we don’t know how to leverage it?”
• “You need to conduct projects over long cycles to see market developments?”
• “Studies don’t provide business opportunities?”
• “It’s too lengthy and difficult to implement?”