L'Argus de l'assurance

Through its weekly magazine, website, and newsletters, L’Argus de L’Assurance provides expert information to all players in a major economic sector: companies, mutual insurers, social protection groups, brokers, general agents, assistance companies, and experts.

Its editorial team of twelve specialist journalists keeps abreast of the latest news on a wide range of insurance products and covers home, motor, health, personal protection, major risks, cyber, retirement, etc., as well as their distribution and regulations.

It endeavours to decipher the many government projects that have an impact on the insurance and brokerage industries and to report on the projects undertaken by professional federations and intermediary associations.

Founded in 1877, L’Argus has been covering today’s and tomorrow’s issues at the heart of the insurance industry for more than 140 years, whether they concern the entry into force of the many consumer protection reforms stemming from the European Union, the integration of new technologies, particularly those linked to artificial intelligence, or investment in the ecological transition. Insurance is a key financer of the economy and businesses.

L’Argus de L’assurance applies its expertise to the many trade fairs, conferences and training courses it organises, as well as through the publication of reference works.

• Magazine: 15,000 copies
• Research: our team of experts will work with you to gather figures (awareness, satisfaction, perception, etc.) on your market as part of ad hoc research and to involve you in our editorial research.
• Content: our integrated agency produces your content: white papers, articles, videos, infographics, webinars, etc.

A powerful, affinity-based web audience:

• Website: 606,000 unique visitors per month (* Source: AT Internet 2021)
• 5 newsletters: La Matinale 19,500 subscribers, Green 31,200 subscribers, La Tech 31,000 subscribers, Les Distributeurs 30,900 subscribers, 2023 the launch of the new Nominations newsletter.
• Data: 127,000 qualified insurance contacts via 4 solutions (lead generation, emailing, inbound marketing and CRM enhancement).

• Conferences: 6 meetings a year on topical issues and industry challenges
• Conferences: 5 key events – Next Insurance, Grand Forum de l’Assurance, Inside IARD, REAVIE, L’Argus Factory
• Trophies: 3 awards highlighting the innovative capacity of the various players in the insurance sector – Argus d’Or, Argus de l’Innovation Mutualiste et Paritaire, Argus du Courtag
• Webinars: video programmes produced by the editorial team or partner experts, hosted and broadcast on argusdelassurance.com
• Tailor-made events: we organise your ultra-targeted business meetings in the format of your choice, hybrid or digital. Join our tailor-made events to meet high-level executives. Join our tailor-made events to meet high-level executives.