The specifics of the construction decision-makers audience
With the increasing demands of regulations and the emergence of virtuous best practices, there is no shortage of topics on the construction agenda;
- Carbon neutrality goal by 2050: The construction sector represents 43% of France’s annual energy consumption and generates 23% of greenhouse gas emissions (Ministry of Ecological Transition). The goal of carbon neutrality by 2050, set by the Paris Agreement, requires construction stakeholders to drastically reduce their CO2 emissions, especially by using environmentally friendly construction techniques and materials ;
- RE 2020: Effective January 1, 2022, the 2020 Environmental Regulation aims to reduce the environmental impact of new buildings by imposing stricter requirements for energy performance and indoor air quality;
- Net Zero Artificialization (ZAN): Established in 2018 by the Biodiversity Plan and in 2020 by the Citizen Convention on Climate, the ZAN approach aims to limit construction on natural or agricultural spaces, give greater importance to nature in the city, and curb urban sprawl.;
- Extended Producer Responsibility (REP): REP is a principle whereby producers are responsible for managing the waste of their end-of-life products. In the construction sector, decision-makers must take this responsibility into account in the choice of materials and construction methods.
In addition to these structuring factors, technological advances such as Building Information Modeling (BIM), drones for site monitoring and inspection, augmented reality for design and training, etc., are also significant. Construction decision-makers are also expected to improve the attractiveness of the sector to address talent shortages and strengthen collaboration with stakeholders, including local authorities and elected officials
Infopro Digital supports you in addressing the target audience of construction decision-makers
With powerful media brands targeting construction decision-makers such as Le Moniteur des travaux publics et du bâtiment, Le Moniteur des Artisans, Le Moniteur Matériels, Négoce, AMC, and Les Cahiers techniques du Bâtiment, the Infopro Digital group provides a royal path for advertisers looking to promote their value proposition, demonstrate their expertise, enhance their visibility, and reveal their commitments to the broad audience of construction decision-makers: executives and managers of construction companies, real estate developers, architects, engineers, etc.
