Banque des Territoires - Illuminating Themed Content

The recovery plan supports local authorities.

A long-term content strategy implemented with Banque des Territoires to inform local authorities about the actions deployed within the framework of the Recovery Plan and to support them concretely in framing and implementing projects in their territories. Discover the brand content system created by Infopro Digital Stories, the content creation agency of the Group, with Banque des Territoires and hosted on Le Moniteur.

Digital content around 6 major challenges

Articles

Editorial series of podcasts

Dedicated space on lemoniteur.fr

Digital content around 6 major challenges

Best Brand Audio Podcast Award at the 2022 Content’Innovation Trophies.

The Setup

Infopro Digital Stories orchestrated a digital content program with a series of articles and podcasts shared through social media posts to highlight the concrete action of Banque des Territoires and inform local authorities about the Recovery Plan in its entirety and in the 6 strategic areas that concern them in particular.

A themed content system to enlighten local authorities about the opportunities generated by the Recovery Plan.

An annual editorial theme with 15 articles and 4 podcasts.
Publication on a dedicated space on LeMoniteur.fr
Social media posts to amplify audiences

The dedicated space on LeMoniteur.fr website

Visit the dedicated space ‘La relance c’est vous’ by Banque des Territoires on LeMoniteur.fr

Podcasts

Listen to the podcasts:

“Anticipating the Replacement Needs of Electric Cars” here

“E-motum, a Real Project on a Regional Scale” here

Social Media

Promotion of content on social media, with snackable content on Instagram and Twitter.