MQL - Marketing Qualified Leads - Infopro Digital Media

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Key figures

Make the most of our InfoproData database with its 4M contacts - 100% from the Infopro Digital ecosystem (newsletters, website, events, marketplace, etc.), GDPR-compliant and with the Privacy Protection Pact label - for high-performance lead generation campaigns.

74%

of leads generated by email

2è

Telemarketing's position among Leadgen's effective levers

+15%

leads converted into sales for 64% of our customers

Optimise your lead generation strategy by capitalising on your quality content!

70% of B2B buyers prefer to discover a company through relevant content rather than intrusive advertising. Use this opportunity and the power of our InfoproData database with its 4M contacts for targeted, high-performance lead campaigns.

Support for your leadgen strategy throughout your project

Marketing-sales alignment :

briefing at the campaign launch, tailored segmentation, quality control and transmission of leads via secure SFTP (or web service as an option).

Leverage & Performance

Creation of emails and dedicated acquisition forms with our Web design studio, activation of a team of telephone advisers in Lyon/Lisbon with expertise in lead detection.
With 60 million mailings a month under our belt, we control campaign routing and deliverability in collaboration with NP6 by ChapsVision, a French MarTech nugget.

Support

A dedicated project manager to support you every step of the way, steering and optimising formats and levers, sharing performance and lessons learned.

MQL - Marketing Qualified Leads

Key figures

Optimise your lead generation strategy by capitalising on your quality content!

Support for your leadgen strategy throughout your project

Tailored resources for you

Account Based Marketing (ABM) : To boost your B2B marketing.

5 Common Misconceptions - B2B Data

Marketing Data Driven : boosting customer engagement and sales.

Account Based Marketing (ABM) : To boost your B2B marketing.

5 Common Misconceptions - B2B Data

Marketing Data Driven : boosting customer engagement and sales.

10 Commandments of Lead Generation for an Effective Strategy