5 Misconceptions about B2B data

5 preconceived ideas about B2B Data, decoded by Lucie Blatché.

Data is probably the most precious resource for a company and for the success of its marketing campaigns. Lucie Blatché shares her advice and best practices for optimising your marketing strategy:

• “Does no one open email anymore, really?”
• “Has the GDPR killed data?”
• “Does everything start with data?”
• “Do all databases look the same?”
• “Does volume really matter for data campaigns?”