With growing awareness of the economic, social and environmental issues at stake, “Made in France” is gaining ground, especially in the wake of a pandemic that has put the thorny question of sovereignty back on the table. Industrial decision-makers are faced with the challenge of relocating their production while remaining competitive, taking into account production costs, the availability of local skills and government incentives (tax credits, subsidies, administrative facilities).
They also need to work closely with investors and local authorities to put in place appropriate infrastructure, while ensuring the profitability and sustainability of their relocation projects. This effort to reindustrialise regions does not mean a return to polluting manufacturing. It represents a golden opportunity to rethink industrial activity in light of major environmental challenges.
Finally, innovation and digital technology are the driving forces behind the reindustrialisation of our country. Decision-makers in the manufacturing sector need to take advantage of new technologies such as artificial intelligence, robotics, the Internet of Things and blockchain to cut production costs (and encourage relocation), reduce the carbon footprint of industrial activity and boost their competitiveness. They also need to invest in training and skills development for their employees to prepare them for the jobs of the future and encourage in-house innovation.
Target the audience of manufacturing decision-makers with Infopro Digital
Infopro Digital mobilises its sector expertise, its powerful media brands for this target group and its events dedicated to the manufacturing sector to serve advertisers who want to address and engage this audience, which is full of great business opportunities.
Speaking to media that are widely read by this audience, such as L’Usine Nouvelle, L’Usine Digital and Industrie et Technologies, means targeting key decision-makers in the manufacturing sector through tailor-made, data-driven marketing campaigns and expert editorial content. The aim is to promote your value proposition, strengthen your brand image, reveal your commitments and generate leads from a targeted, committed and intentional audience.
