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Are you speaking at a professional event? Broadcasting your filmed intervention on Linkedin will multiply its audience. Are you organizing an event? You can increase the number of participants tenfold at a lower cost thanks to Live Streaming.
Beyond the numbers, the video captures what a report could never capture: the para verbal and energy of the room.
At the event, different video formats such as expert interviews, mood reports, innovation tutorials and “TV set” programs will effectively relay your speeches and serve as call-to-action content to generate relevant leads over time.
#1 Video to multiply the impact of your participation
The mathematical logic is implacable: you’re speaking in front of 200 people in person? Your video will easily reach 1,000 views on LinkedIn. So your message reaches at least 5 times as many professionals.
Moreover, LinkedIn just launched its new 100% video feed in September 2024, following the trend set by TikTok, Instagram Reels, and YouTube Shorts. And, as with all new features, the professional social network is initially giving an artificial boost to short, vertical videos on smartphones. This makes it an excellent way to increase the visibility of your presentation or event to decision-makers, as well as registered participants who couldn’t attend in person.
Beyond quantitative impact, video captures a range of qualitative elements like the speaker’s tone and gestures, audience reactions, the room setting, and the event’s atmosphere. These elements, impossible to convey on paper, bring an authenticity that stands out amidst the generic, cold, and impersonal content that sometimes fills our feeds.
#2 Video to boost your company’s image
A behind-the-scenes report following your teams at the event. Aerial shots captured by drone to showcase the event as a whole. Dynamic video clips that compile the most impactful statements from your presentations. These elements will leave a lasting impression, amplify the event’s reach, and help strengthen your brand image.
For more formal presentations, you can choose videos produced in a ‘TV show’ style. This offers an opportunity to feature your on-site experts in a professional, high-quality setting for specialized debates or panel discussions prepared ahead of the event.
Also, tap into the potential of short formats, like ‘BRUT’-style interviews, which are both easy to digest and highly shareable on social media. In under a minute, you can deliver a key message, showcase an innovation, or share a striking statistic.
💡Good to know
Professional events provide an opportunity to bring together your clients and partners to create exclusive content that couldn’t be produced otherwise. Videos captured in the heat of the moment bring an authenticity and spontaneity that can’t be replicated in virtual meetings. They showcase your company at the heart of the ecosystem, active and engaged.
#3 Video to boost the ROI of your participation or event
The event lasts only a few hours, or a few days at most. Video, however, has a useful life of several weeks, months, or even years if it covers an evergreen topic (one that remains relevant).
This longevity allows you to increase the return on investment of your participation (or event) by leveraging it over time:
Thanks to repurposing techniques, a 25-minute presentation can generate several marketing assets. You can create 5 to 10 clips for social media, 3 to 5 blog posts, and content for your newsletters. ;
Consistently creating premium content from scratch is a time-consuming task, especially in B2B. With video capture, you have a solid foundation that can be refined, enhanced, and reused by your marketing teams.
By distributing your videos on different platforms, you can reach a much wider audience than just event participants. This increases the reach of your message at no extra cost;
Even if certainties are increasingly rare in SEO, web pages that include videos seem to rank better than others;
Every video posted becomes a potential entry point to your website as part of your Lead Generation strategy. The more relevant content you have circulating (including those derived from a video), the greater your chances of converting new prospects at a lower cost and over an extended period.
🔗 Short videos and sponsored posts: the winning combo for generating business on social media.
#4 Live video to maximize engagement during the event
Live streaming your event or participation will allow you to create real-time engagement and expand your audience far beyond the walls of the conference room.
Online viewers can also ask questions, comment, and share their reactions instantly. This creates a participatory dynamic that enhances engagement.
Live streaming will also create a sense of urgency and exclusivity (FOMO, or Fear Of Missing Out), prompting professionals to connect so they don’t miss out on a technique, a new way of doing things, or an important point of caution in their industry.
💡Good to know
If you have a good-sized community on social networks, arrange for a moderator to manage live comments, relay relevant questions to speakers and keep the online audience engaged throughout the event.