L'article
Antony, 22 April 2024
The teams at Infopro Digital Media, a leader in professional information, have developed a unique and exclusive platform for marketing performance tracking, providing their clients with a detailed and personalized view of all activated strategies. Advertisers and decision-makers can now autonomously monitor the performance of campaigns conducted across Infopro Digital Media’s various marketing channels: media and social media advertising, brand content, webinars, email campaigns, lead generation, etc.
This innovative platform allows B2B advertisers to save time, measure the impact of their marketing campaigns, and optimize their strategies to improve return on investment. It provides features such as visualizing reach, geographically mapped interactions, generated leads, etc., and offers advertisers insights into overall or campaign-specific performance metrics.
Businesses can thus:
- Identify the most effective channels and optimize their marketing budgets accordingly.
- Enhance collaboration between marketing and sales teams by providing a shared view of campaign performance.
Another strong point of this platform is that clients can compare the performance of their campaigns with those of other advertisers at Infopro Digital Media, based on average data.
“Customer satisfaction has always been our priority. Our platform directly addresses the growing needs of B2B advertisers for transparency, performance measurement, and optimization of their marketing investments. It also contributes to further developing a precise understanding of digital tools, enabling B2B decision-makers to better define their marketing strategies,” explains Isabelle André, Executive Director of Infopro Digital.
Currently, the platform provides performance tracking for advertising campaigns, brand content, and webinar organizations. Email campaigns, lead campaigns, and social media campaigns are expected to be integrated into the dashboard within a month. At that point, the tool will offer a comprehensive and detailed view of marketing campaign performance across all utilized channels.
About Infopro Digital Media
Through 35 powerful, influential, and leading B2B media outlets, Infopro Digital Media informs business leaders and helps them make informed decisions. These include L’Usine Nouvelle, L’Usine Digitale, LSA, l’Argus de l’Assurance, Le Moniteur, La Gazette des Communes, and more.
Infopro Digital Media is today’s expert B2B partner offering a comprehensive range of B2B Marketing Services solutions in France. It leverages a first-party data set of 4 million intentional contacts, an unparalleled Affinity Index of 150 for B2B purchasing decision-makers (source: Médiamétrie 2022), and attracts 12 million unique monthly visitors to its sites—decision-makers and experts—with 56% exclusive audience compared to other economic sites (OneNext Influence 2021).
Learn more: infopro-digital-media.fr
About Infopro Digital
Infopro Digital is a B2B group specializing in information and technologies. The group operates in 18 countries and employs over 4,000 collaborators. Its innovative solutions cater to professional communities across five key economic sectors: construction & public sector, automotive, risks & insurance, industry, and distribution. Leveraging the group’s sector-specific expertise, Infopro Digital addresses all the needs of professionals. Its solutions enable decision-makers to make informed decisions and help businesses sustainably develop their commercial activities and performance.
Learn more: infopro-digital.com
Press contact:
KBZ Corporate – Sandra Tricot – 06 65 85 85 65 – [email protected]