Decision Poids Lourds

It addresses the entire ecosystem of road freight transport: carriers, shippers, manufacturers, energy suppliers, service providers, professional organizations, software publishers…

Its content aims at optimizing the operation of a truck fleet through news, in-depth articles, spotlights on new vehicles, and reports from bodywork manufacturers and carriers. The publication also covers topics related to service providers and maintenance. Its content is written by a team of specialized journalists closely connected to the field and recognized by industry stakeholders.

The brand Décision PL also organizes professional meetings and plays a role as an animator within the road freight transport ecosystem. The brand also exists in a digital format with an information website and the sending of a weekly newsletter.

Décision PL supports the entire value chain of road freight transport, which is called upon to decarbonize.

Boost your visibility and brand awareness by partnering with the leading brand in the purchase, fleet management and maintenance of industrial vehicles.

• Advertising in the magazine: 14,000 copies distributed in each issue
• Editorial or ad-hoc studies to highlight your expertise on a particular theme and to question your market while associating your image with our brand.
• Content: our editorial expertise combined with our know-how in digital, data and research.

• Website: over 7,000 unique visitors and 10,000 page views per month (XITI September 2020)
• 3,500 newsletter subscribers
• Video tutorial: a package allowing us to produce your videos
• Data: 50,000 specialised professional contacts

Face-to-face and/or online events are organised to reach your target audiences in a variety of ways:

• Trophies: high-profile annual awards ceremonies bringing together all the players in the industry players (Equipment of the Year Awards, etc.).
• #Connect Trucks: major meetings on topical industry issues
• Tailor-made events: ultra-targeted business meetings organised on request