L'article
Infopro Digital Media received no fewer than four prestigious awards, further strengthening its position as a leading player in the B2B marketing landscape. At the 2024 Cas d’Or du Marketing B2B awards, the company earned two distinctions for campaigns developed in partnership with Salesforce and Dassault Systèmes. This recognition was soon followed by success at the Innovation Presse & Médias Awards, where our Insight platform was honoured for its innovative approach. A look back at these achievements.
The 2024 Cas d’Or du Marketing B2B Awards: High-Impact Campaigns for Salesforce and Dassault Systèmes
The Cas d’Or du Marketing B2B Awards recognise the most innovative campaigns and initiatives in business-to-business marketing each year. The event celebrates projects that combine strategic thinking, creativity, and measurable results while addressing the specific objectives of advertisers.
Two award-winning campaigns were recognised:
🏆 Best Multi-Channel B2B Campaign – Salesforce :
➡️ Objective: Strengthen Salesforce’s presence within the construction sector, particularly around digital transformation and artificial intelligence.
➡️ Strategy: A three-phase programme combining market research, the creation of exclusive content (articles, an e-book, and display advertising campaigns), and participation in the BIM World event.
➡️ Results: More than 200 respondents took part in the study, the articles attracted 4,000 visitors, and the campaign generated 130 Marketing Qualified Leads (MQLs).
🏆 Best Brand Awareness and Visibility Campaign – Dassault Systèmes :
➡️ Objective: Position Dassault Systèmes as a leading force in industrial innovation through its collaborative solutions.
➡️ Strategy: Double diffusion sur des plateformes de référence (L’Usine Nouvelle et Le Moniteur), hébergement d’articles et campagnes multicanales.
➡️ Result: Nearly 7,300 unique visitors engaged with the articles, while social media and email campaigns achieved click-through rates (CTRs) above industry averages, demonstrating strong audience engagement.
The Innovation Presse & Médias Awards: Spotlight on the Insight Platform
Created to recognise technological and strategic advances across the media and publishing industry, the Innovation Presse & Médias Awards celebrate the most disruptive and forward-thinking initiatives each year.
Our Award-Winning Innovation: Insight, Infopro Digital’s One-Stop Performance Platform
Insight is a groundbreaking platform that provides a comprehensive solution for monitoring and optimising the performance of B2B marketing campaigns. Designed to simplify performance analysis, it offers:
Clear performance indicators to measure the impact of marketing initiatives;
Industry benchmarks that enable organisations to compare their performance against peers within the same sector.
An intuitive interface that provides easy access to key data, supporting faster and more informed decision-making.
Thanks to these capabilities, Insight helps advertisers optimise their campaigns and maximise the return on their marketing investments. This unique value proposition earned the platform two major distinctions:
🏆 Best AdTech Innovation: recognising its pioneering contribution to the advertising technology ecosystem..
🏆 Best B2B Innovation: acknowledging its strong alignment with the specific needs of businesses and the evolving challenges of digital marketing.
These awards reflect Infopro Digital Media’s commitment to supporting its clients with innovative, high-performance solutions. By combining deep industry expertise with strategic vision, we continue to redefine the standards of B2B marketing.
A fantastic achievement for our teams and partners alike.
Ready to reinvent your campaigns with us?