Video has become an essential format in digital marketing. Whether B2C or B2B, no organisation can escape this trend. So the question is no longer whether video marketing in B2B is relevant, but how to implement the format in a corporate strategy.
Video, the undisputed pillar of the (new) B2B buying journey
Millennials now account for 75% of B2B purchasing decisions. Digital-savvy, they demand a playful and sometimes entertaining experience, making video one of the most effective conversion formats.
