Video format in B2B

Video has become an essential format in digital marketing. Whether B2C or B2B, no organisation can escape this trend. So the question is no longer whether video marketing in B2B is relevant, but how to implement the format in a corporate strategy.

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Sales Enablement, the ally of salespeople facing the B2B super-buyer.

Sales Enablement is designated as “priority #1” by the study signed Gatepoint for Aventi. Why? Let’s break it down…

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Video, the undisputed pillar of the (new) B2B buying journey

Millennials now account for 75% of B2B purchasing decisions. Digital-savvy, they demand a playful and sometimes entertaining experience, making video one of the most effective conversion formats.

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Sales Enablement, the ally of salespeople facing the B2B super-buyer.

Video, the undisputed pillar of the (new) B2B buying journey

Infopro Digital Media
Live