Repurposing: how to reuse your B2B content to generate more leads
Repurposing is a powerful and highly effective strategy to maximise the impact of your content and boost B2B lead generation.
Firstly, it allows you to extend the reach of your content. By sharing it again—either as-is or in an adapted form—you not only engage those who have already seen your message, but also attract new audiences, generating even more leads. Repurposing also provides an excellent opportunity to nurture your prospects at different stages of the buyer journey. By transforming content from a single production into various formats (video tutorials, concise infographics, expert articles, whitepapers…), you can address the specific needs of your audience according to their level of awareness and strengthen engagement at every stage of the conversion funnel. Finally, by leveraging your existing resources, you reduce the effort required to create new content, optimising production costs and improving your return on investment (ROI).
Our infographic highlights the key stages of the content lifecycle and the main repurposing methods, illustrated with concrete examples. Download it now to discover how reusing your content can become a real growth driver!