Generating leads with a webinar: best practice
Generating Leads: the #1 priority for B2B decision-makers.
When you consider that 50% of companies plan to invest in webinars in 2024*, the analogy is easy to draw.
From brand awareness, thought leadership, knowledge sharing, to marketing content... webinars are associated with numerous uses, but increasingly it's their ability to generate leads that attracts attention.
Far from being a fleeting event, webinars are part of a comprehensive strategy: before, during, and after the D-day, which can span over 50 days! From acquisition to nurturing, this entire period is a goldmine for collecting qualified contacts.
As organizers of over 10,000 webinars, we share all our best practices for lead generation in a concise infographic.
*Marketing Investments Study, Infopro Digital Media