IN 2 WORDS- Our B2B Brand Content expert on the microphone!

Make your content production profitable! Sandrine Matichard – Editorial Director of Infopro Digital STORIES shares her secret recipe with you in 1 minute!

Assume that your content can be seen multiple times – and can be reused! Let’s recycle… Diversify the formats and reuse your punchlines! Let’s diversify… Organize your productions by theme! Let’s archive, replant!

The key is to always offer INTERESTING content…