Cut through the myths about Events!

5 common misconceptions about events, decoded by Nathalie Cabos.

Events are a way of deciphering the challenges facing your sector and creating business opportunities. Nathalie Cabos shares her advice and best practices for achieving your objectives:

“An event only lasts as long as the participants are present?
“Online events don’t work?”
“Are events expensive?”
“I can’t measure the ROI of my event?”
“Are decision-makers travelling less to professional events than they used to?”