Webinar

Webinar

B2B Marketing

Trade Show

Intent-Based Contact

A webinar (contraction of web and seminar) is an online seminar or conference organized in real time, allowing participants to connect remotely. In B2B marketing, webinars are a powerful lead generation and engagement format because they attract professionals actively seeking expertise on a specific topic. Co-branded webinars organized with media publishers like Infopro Digital Media benefit from existing qualified audiences, generating significantly higher registration and attendance rates than in-house events.

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Our latest articles

ChatGPT and B2B Marketing Professionals

Infopro Digital Media's research institute has published the first study on the use of ChatGPT in B2B marketing in France.

ChatGPT and B2B Marketing Professionals

Infopro Digital Media's research institute has published the first study on the use of ChatGPT in B2B marketing in France.

ChatGPT and B2B Marketing Professionals

Infopro Digital Media's research institute has published the first study on the use of ChatGPT in B2B marketing in France.

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