Paris, July 10, 2026
With the rise of generative artificial intelligence, brand visibility strategies are evolving. Beyond traditional SEO, a new challenge has emerged: appearing directly in the responses generated by large language models (LLMs).
In this context, Infopro Digital Media, the leading advertising agency for B2B decision-makers, is announcing the launch of its GEO* offering to help brands build a lasting presence within the responses produced by generative AI.
"To exist within LLMs, brands must adapt their content strategies by prioritizing editorial environments recognized for their reliability and industry expertise. This is the case for our B2B media outlets, which benefit from very high visibility in major generative AI models, with an average score of over 80/100**," explains Isabelle André, Executive Director at Infopro Digital.
Infopro Digital Media's GEO offering is based on four pillars:
- Consulting: audit and analysis of brand positioning and that of their main competitors, recommendations and GEO strategy, and long-term performance management;
- Production of an editorial corpus optimized for LLMs: identification of search intent, and writing or rewriting of brand content;
- Editorial authority: distribution of branded content articles across the Group's leading media outlets, whose industry legitimacy is recognized, making them reliable reference sources for AI models;
- Enhanced visibility: display and social publishing.
"Brands must build a coherent and sustainable editorial corpus distributed on authoritative sites to emerge in generative AI results and become references in their areas of expertise. The content we produce for brands is designed to answer natural language search queries and facilitate their citability in LLM responses", comments Marion Cousin, Director of the agency Stories by Infopro Digital, who will lead the offering for the agency.
*Generative Engine Optimization | ** Audit and Source: Rankscale
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Infopro Digital Media is the leading B2B media agency for the Infopro Digital group, essential for reaching decision-makers in private and public organizations. With 35 powerful, influential, and leading media outlets, including L’Usine Nouvelle, L’Usine Digitale, LSA, L’Argus de l’Assurance, Le Moniteur, and La Gazette des Communes, Infopro Digital informs leaders and helps them make the right decisions, holding essential positions in the construction and public sector, automotive, risk and insurance, industry, and retail sectors.
Our media agency supports B2B decision-makers by offering a full suite of Marketing Services: Events, Brand Content, Insights and Research, Data, Lead Generation, and Media Performance. We leverage our first-party data, including 4 million intent-based contacts and 5.9 million monthly unique visitors across our sites—comprising decision-makers and experts, with 60% exclusive reach compared to other business websites (source: Médiamétrie NetRatings 2025).
Press contact:
KBZCorporate - Sandra Tricot - 06 65 85 85 65 - stricot@kbzcorporate.com
