Trending Topic

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A trending topic is a current or emerging issue that is massively mobilizing professionals in a sector at a given moment. In B2B media marketing, identifying and investing in trending topics allows brands to be present in conversations that decision-makers are actively following. Infopro Digital Media publishes dedicated trending topic hubs on key B2B themes such as decarbonation, reindustrialization, cybersecurity and the resilient city.

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Our latest articles

Articles

ChatGPT and B2B Marketing Professionals

Infopro Digital Media's research institute has published the first study on the use of ChatGPT in B2B marketing in France.

28 Mar 2026
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ChatGPT and B2B Marketing Professionals

Infopro Digital Media's research institute has published the first study on the use of ChatGPT in B2B marketing in France.

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ChatGPT and B2B Marketing Professionals

Infopro Digital Media's research institute has published the first study on the use of ChatGPT in B2B marketing in France.

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