GDPR

The GDPR (General Data Protection Regulation) is a European regulation that came into force in May 2018, governing the collection, processing and storage of personal data of EU residents. In B2B marketing, GDPR compliance requires explicit consent for data collection, clear privacy policies and the right to erasure. Working with media publishers like Infopro Digital Media, who hold large, GDPR-compliant opt-in databases, ensures that campaigns respect both legal requirements and audience trust.