B2B video that truly captures the attention of decision-makers
Grow your brand awareness with video campaigns featured in leading industry media.
Today, decision-makers are bombarded with information. Your videos are competing with thousands of other pieces of content and struggling to hold their attention. Gaining visibility is no longer enough: you need to deliver the right message, at the right time, in the right context.
Capture the attention of B2B decision-makers with a premium video format
Video is currently one of the most effective formats for building brand awareness, reinforcing message recall, and supporting decision-makers throughout their buying journey.
With our Instream Video offering, run your campaigns in a premium environment, reaching a qualified and engaged B2B audience.
Why choose Instream video?
A qualified B2B audience
Your videos are displayed exclusively across a selection of premium editorial environments with high affinity among B2B decision-makers.
A secure delivery environment
Benefit from controlled delivery that respects your brand image, with verified brand safety and performance measured by an independent third party.
Formats designed for performance
Sound on, non-skippable format, and high visibility: everything is designed to maximize attention, recall, and the impact of your message.
Two buying models to suit your goals
CPM: maximize your visibility
Rapidly expand your reach among your B2B target audience and boost brand awareness for a launch, a key announcement, or a visibility campaign.
Ideal for:
- building brand awareness;
- generating high reach;
- increasing touchpoints.
CPCV: buying attention
Only pay for videos watched to completion. This purchasing model is particularly well-suited for messages that require more explanation or when the goal is to maximize brand recall.
Ideal for:
- presenting a complex offer;
- improving understanding;
- driving brand preference.
Don't have a video yet?
Our teams can help you create content tailored for Instream distribution.
We offer several turnkey formats:
- "Stories by Infopro Digital" explainer video
- Adapting an existing video for Instream advertising
- Expert or executive interview
- Storyboarding, filming, editing, motion graphics, and subtitling
The benefits of our offer
- Distribution in premium editorial environments
- Exclusively B2B audience
- High visibility and completion rates
- Purchasing via CPM or CPCV
- Custom video creation
- Support from our experts
Formats designed for impact, not just for show.
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Your performance accelerator
In B2B, the distribution environment is as important as the message itself. Placing your advertisement within expert content transforms a simple impression into instant credibility.
The number of monthly unique visitors who get their information from our platforms
The number of leading media outlets guaranteeing a premium environment and strong editorial credibility.
An audience exclusively composed of decision-makers and senior executives (CSP+).
