Video: The Indisputable Pillar of the (New) B2B Buying Journey

Infopro Digital Média team

Published on

3/6/2026

Millennials now make 75% of B2B purchasing decisions and expect video formats. Video has become indispensable in the B2B buying journey.

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Millennials now make 75% of B2B purchasing decisions. Video has become the top format for conversion: 95% of decision-makers say it is valuable in the decision-making phase, per Brightcove x Ascend2 study.

Infopro Digital Média team

Published on

3/6/2026

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Follow the news and The best B2B deals

[Communiqué de Presse] Infopro digital media dévoile son offre GEO pour positionner les marques au cœur des IA génératives

B2B Marketing Barometer 2026: Budget Optimism, Return of Branding and AI Usage Evolution

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