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Video: The Indisputable Pillar of the (New) B2B Buying Journey
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Video: The Indisputable Pillar of the (New) B2B Buying Journey

Info Pro Digital Media Team
Published on
3/6/2026
Millennials now make 75% of B2B purchasing decisions and expect video formats. Video has become indispensable in the B2B buying journey.

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Millennials now make 75% of B2B purchasing decisions. Video has become the top format for conversion: 95% of decision-makers say it is valuable in the decision-making phase, per Brightcove x Ascend2 study.

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The Info pro dital Media team
Published on
3/6/2026
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