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Video & Instream: Why B2B Brands Can No Longer Wait
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Video & Instream: Why B2B Brands Can No Longer Wait

Info Pro Digital Media Team
Published on
3/6/2026

B2B brands must today overcome several challenges. While each person is exposed to 1,200+ advertising messages per day, they struggle to emerge to their audiences. Video is the king format to answer these challenges.

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B2B brands must today overcome several challenges to continue to exist. While every French person is on average exposed to more than 1,200 advertising messages per day, they struggle to emerge to their audiences. According to a LinkedIn B2B Institute study, 81% of B2B ads don't get enough attention or generate no memory. Video, when well used, is the king format to answer these challenges.

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The Info pro dital Media team
Published on
3/6/2026
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