Sales Enablement: The Ally of Sales Teams Facing the Super B2B Buyer

Info Pro Digital Media Team

Published on

3/6/2026

The emergence of the B2B super-buyer reshuffles the commercial function. Sales Enablement is the response, designated 'priority #1' by companies.

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The emergence of an informed, demanding and autonomous buyer reshuffles the cards in the commercial function. Companies are betting on Sales Enablement, designated as 'priority #1' to equip their sales teams against the B2B super-buyer.

The Info pro dital Media team

Published on

3/6/2026

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