B2B Podcasts: A Neglected Format Despite Outstanding ROI

Info Pro Digital Media Team

Published on

3/6/2026

The B2B podcast reaches 43% of decision-makers with outstanding ROI, yet remains underused. 4 CEOs share their experiences.

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The B2B podcast is used by 43% of decision-makers for professional content, with 38% of marketers citing it as best ROI channel. Yet it remains underused. 4 CEOs explain how they use it.

The Info pro dital Media team

Published on

3/6/2026

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