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Millennials and Gen Z Dominance in B2B Purchasing Decisions
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Millennials and Gen Z Dominance in B2B Purchasing Decisions

Info Pro Digital Media Team
Published on
3/6/2026
Millennials and Gen Z now make 75% of B2B purchasing decisions. How should B2B companies adapt their strategies?

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Millennials and Gen Z now account for 75% of B2B purchasing decisions. How should B2B companies adapt their marketing, messaging and content strategies to reach these digital-native decision-makers?

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The Info pro dital Media team
Published on
3/6/2026
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