The Content Marketing Grand Benchmark: Key Takeaways from 2023 and Outlook for 2024

Info Pro Digital Media Team

Published on

3/6/2026

B2B no longer knows who it's talking to, takes itself too seriously, and AI is disrupting its practices. Key Content Marketing Benchmark findings.

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The Content Marketing Grand Benchmark reveals that B2B no longer knows who it's talking to, tends to take itself too seriously, and AI is disrupting its practices. Key findings on quantity vs quality disconnect.

The Info pro dital Media team

Published on

3/6/2026

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