Expert Interview: Lead Generation in 2024

Maxime has worked at Infopro Digital Media since 2016 as Digital Advertising Director. A specialist in B2B lead generation, he supports companies in building their multichannel digital strategies.

1. Have you noticed a change in buying behaviors in recent years?

Definitely. For me, the major change in buying behaviors has been the arrival of Generation Z. With a highly developed digital culture in their personal environment, massive and mature use of social networks, and a culture of constant evaluation, they have much higher expectations of their partners.