B2B Events: Are You Sure You're Exploiting Your Speaking Opportunities to Their Full Potential?

Info Pro Digital Media Team

Published on

3/6/2026

78% of French B2B companies plan to invest in events in 2026. Video (live stream, replay) is the preferred way to extend reach and impact beyond the venue and the moment.

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78% of French B2B companies plan to invest in events in 2026, making it the most popular marketing lever. Video (live stream, replay), when well executed and supported by qualified audiences, is the preferred means to extend the reach and impact of professional events beyond the venue and the moment.

The Info pro dital Media team

Published on

3/6/2026

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