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Marketing Content for Sales: The Key Figures of the Disconnect
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Marketing Content for Sales: The Key Figures of the Disconnect

Info Pro Digital Media Team
Published on
3/6/2026
The disconnect between marketing content and sales needs is costly. 55% of B2B buyers no longer see salespeople as partners.

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The misalignment between marketing content and sales team needs costs companies significantly. 55% of B2B buyers no longer consider salespeople as partners because they lack the right content to convince informed prospects.

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The Info pro dital Media team
Published on
3/6/2026
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