Engage purchasing decision-makers where they get informed
Digitalisation, CSR, supplier compliance: reach B2B buyers via Infopro Digital Media's 35 media brands with an affinity index of 158 on procurement decision-makers.
Infopro Digital Media's Médiamétrie affinity index on B2B purchasing decision-makers.
qualified 1st party contacts for targeted campaigns on purchasing decision-makers.
leading media brands to reach buyers across all sectors.
The key challenges for purchasing decision-makers
As key drivers of corporate competitiveness, B2B buyers face multidimensional challenges: digitalisation, CSR, resilience and supplier risk management.
Compliance & CSR procurement
CSR, regulatory monitoring, risk management: buyers must ensure supplier compliance while optimising costs.
Procurement digitalisation
Procurement digitalisation
Collective decision-making
Purchasing decisions are collective: advertisers must address the different roles of the buying committee with tailored messages.
Supply chain resilience
Managing supplier disruptions, supply tensions and diversifying sources to secure the value chain.
Tailored solutions to reach B2B buyers
Infopro Digital Media offers a complete ecosystem to reach purchasing decision-makers across all channels.
Multi-sector media ecosystem
L'Usine Nouvelle, Le Moniteur, LSA, La Gazette: media read by buyers across all key sectors.
Data & lead generation
4 million intentionist contacts for targeted email and leadgen campaigns on purchasing decision-makers.
Brand content
White papers, webinars, brand content: demonstrate your expertise to buyers in the consideration phase.
B2B events
Conferences and roundtables dedicated to B2B buyers to engage your target in a trusted environment.