Reach marketing & communication departments where they get informed
CMOs, marketing directors, communication managers: address marketing decision-makers of French companies via Infopro Digital Media's B2B media and solutions.
qualified 1st party contacts for targeted campaigns on marketing departments.
leading media brands to address marketing decision-makers across all sectors.
Infopro Digital Media's Médiamétrie affinity index on B2B purchasing decision-makers.
The key challenges for marketing & communication departments
Between digital transformation, budget pressure and the rise of AI, marketing & communication departments must constantly reinvent their practices to stay competitive.
Digital marketing & social media
Social selling, B2B influence, content marketing, personal branding: marketing departments must master the new codes of digital communication.
ROI & marketing performance
ROI & marketing performance
AI & automation
Generative AI, automation, personalisation at scale: artificial intelligence is transforming marketing practices and opening new opportunities.
Marketing-sales alignment
Aligning marketing and sales, qualifying leads, sharing customer data: collaboration between teams is a key driver of commercial performance.
Infopro Digital Media's solutions for marketing departments
Infopro Digital Media addresses marketing & communication departments with its integrated marketing solutions and 1st party data.
B2B media ecosystem
35 sector media brands to address marketing departments in their professional contexts.
1st party data & lead generation
4 million contacts for targeted email, display and leadgen campaigns on marketing decision-makers.
Events & webinars
Webinars, events, roundtables: formats to engage marketing departments in a trusted environment.
Brand content & studies
White papers, studies, brand content: demonstrate your expertise to marketing departments.