Reach craftsmen where they get informed
Building, food, service craftsmen: address craft business owners via Le Moniteur des Artisans and Infopro Digital Media's reference media.
contact points reached by Le Moniteur des Artisans among BTP craftsmen.
qualified 1st party contacts for targeted campaigns on craftsmen.
media brands to reach craftsmen across all their sectors of activity.
The key challenges for craftsmen
Labour shortage, regulation, ecological transition: craftsmen face growing challenges in a changing market.
Business development
Managing an order book, client relations, deadlines and quality: craftsmen operate in a demanding market where reputation is the key to business development.
Labour shortage
Labour shortage
Regulatory compliance
RE2020, energy standards, new construction techniques: building craftsmen must continuously train on new regulations.
Trade digitalisation
Digital quotes, site management, online payment: digital tools are transforming craftsmen's practices and improving their productivity.
Reference media for craftsmen
Infopro Digital Media gives you access to craftsmen via its specialist media and 1st party data.
Le Moniteur des Artisans
The reference media for BTP craftsmen with 221,000 contact points.
Sector media ecosystem
35 media brands to reach craftsmen across their sectors of activity.
Data & lead generation
4 million contacts for targeted email and leadgen campaigns on craftsmen.
Trade-specific brand content
Practical guides, white papers: address craftsmen with content tailored to their professional challenges.