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Exclusive Study: Behind the Scenes of the B2B Buying Journey in France | Infopro Digital Media x 6sense
76% of buyers arrive with already fixed criteria. In 73% of cases, it's the first supplier contacted who wins the deal. Infopro Digital Media and 6sense reveal the results of an exclusive study among 300 French B2B decision-makers.
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Exclusive Study: Behind the Scenes of the B2B Buying Journey in France | Infopro Digital Media x 6sense
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