GEO Offer - Make a lasting impact on the B2B buyer journey

In France, 2 out of 3 B2B decision-makers consider generative AI to play a significant role in researching and evaluating suppliers*. They now turn to ChatGPT, Gemini, or Perplexity for information. Help your clients stay visible where their potential buyers are already looking—discover our new GEO offer.
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Les informations à caractère personnel recueillies font l'objet d'un traitement par IPD, RCS Nanterre B 490 727 633. Elles sont nécessaires entre autres, au traitement de votre demande et sont enregistrées dans nos fichiers. Si vous effectuez cette demande à titre personnel, indiquez « Particulier » dans le champ « Nom de votre entreprise ». IPD ou toutes sociétés du groupe Infopro Digital pourront utiliser ces fichiers si vous êtes un professionnel, afin de vous proposer pour leur compte ou celui de leurs clients, des produits et/ou services utiles à vos activités professionnelles ou vous intégrer dans des annuaires professionnels. Pour exercer vos droits, vous y opposer ou pour en savoir plus : Charte des données personnelles.

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1. GEO consulting & strategy

We offer support across the entire value chain:

  • Visibility audit in generative AI responses;
  • Recommendations to grow your clients' presence in LLMs;
  • Action plan deployment and performance management over the long term.

2. GEO-optimized content & editorial authority

Accelerate your clients' growth on a rapidly expanding channel:

  • Thanks to our industry and technical expertise, we create content formatted for optimal retrieval by AI;
  • We host them on media sites identified by AI as authoritative sources in their respective fields;
  • And the amplify in Display & Social Publishing.

Why do our media sites boost your clients' visibility in AI?

To build a lasting presence in LLM responses, brands must prioritize editorial environments recognized for their reliability and industry expertise. Our B2B media outlets fit this description perfectly. We have evaluated them using the Rankscale tool: they possess high or firmly established editorial authority and an average visibility score of over 80/100.

Publishing your content there means embedding your brand into AI-generated answers within a specific field of expertise.

* 2026 B2B Buyer Journey Study, Infopro Digital Media