B2B brands today face multiple challenges to remain visible. While every channel competes for attention, video — and instream in particular — stands out as the highest-attention format available to B2B advertisers.
Why instream video works in B2B
- Captive attention: instream video plays before or during content the viewer actively chose to watch;
- High recall: video ads generate significantly higher brand recall than display formats;
- Precise targeting: paired with B2B first-party data, instream reaches the exact decision-makers you need to influence.
Infopro Digital Media's instream offering
Reach 5.9M unique monthly visitors across our specialist B2B media brands with instream video campaigns targeted by sector, job function and intent signal.
The Info pro dital Media team
Published on
7/7/2026
Share article
Articles
.png)
.png)
