Short Video: A Powerful Business Driver on Social Networks

Exceptional ROI, strong reach on LinkedIn, enthusiastic endorsement from B2B decision-makers and the backing of platform algorithms — short video has become unavoidable.

Why does short video work in B2B?

• Format adapted to mobile: decision-makers consume content on the go;
• High organic reach: platforms favour short video in their algorithms;
• Strong memorisation: video generates significantly higher recall than text alone;
• Accessible production: a smartphone and good lighting are often enough to start.

Best practices for B2B short video

Hook in the first 3 seconds. Keep it under 60–90 seconds. Always add subtitles. End with a clear call to action.