After years of neglecting sales reps in favour of marketers, R&D has finally caught up with the commercial function. The SalesTech market is booming — but what does the ideal B2B sales tech stack actually look like?
The core stack
- CRM (Salesforce, HubSpot): the foundation of all commercial activity;
- Sales engagement (Outreach, Salesloft): sequences, cadences and outreach automation;
- Intent data (Bombora, 6sense): signals that a prospect is actively researching your category;
- Conversation intelligence (Gong, Chorus): call recording, analysis and coaching.
The emerging layer
AI-powered tools for pipeline forecasting, deal risk assessment and personalised outreach at scale are rapidly moving from 'advanced teams only' to 'standard practice'.
The Info pro dital Media team
Published on
7/7/2026
Share article
Articles
.png)
.png)
