The 2025 edition of the highly anticipated B2B Marketing Investment Barometer is now available. Produced by Infopro Digital Media and its Research Institute, this exclusive annual study surveys French B2B marketing decision-makers on their budgets, priorities, channels and performance metrics.
Key highlights from the 2025 edition
- Events return to the top of investment priorities;
- Video continues its upward trajectory as a key investment channel;
- AI adoption in marketing is accelerating, with content creation as the primary use case;
- LeadGen remains the primary objective, but brand investment is growing.
Download the full Barometer for the complete data and sector-by-sector breakdowns.
The Info pro dital Media team
Published on
7/7/2026
Share article
Articles
.png)
.png)
