ChatGPT and B2B Marketing Professionals

In a world where artificial intelligence continues to evolve rapidly, marketing is adapting. ChatGPT is at the forefront of this transformation — but what do B2B marketing professionals actually think of it, and how are they using it?

Key findings from the study

• The majority of B2B marketers have tried ChatGPT;
• Top use cases: content drafting, email writing and brainstorming;
• Main concern: accuracy and the risk of generic, low-quality output;
• Opportunity: significant time savings on repetitive tasks.

Our take

ChatGPT is a productivity tool, not a strategy tool. The marketers who use it most effectively are those who use it to accelerate execution, not replace thinking.