Companies face a constant imperative to grow revenue, whether to fund their growth, maintain margins against cost inflation or simply survive in ultra-competitive markets.
Business development addresses this challenge by methodically structuring the conquest of new markets, the management of partnerships and the maximisation of the Customer Lifetime Value (CLV) of existing accounts.
What is business development?
Business development (in the broad sense) encompasses all actions taken by the company to find and materialise business opportunities in order to increase revenue. Its scope spans three main areas: conquering new markets, strategic partnerships and developing existing key accounts.
The role of the business developer
The business developer oversees the execution and management of commercial development. In large groups, they are often attached to the general management, as their scope covers commercial strategy, offer structuring and partnership coordination.
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