More than 95% of buyers say they are more inclined to engage with a sales rep after consuming their content. Here are 3 quick wins to deploy as of January.
Quick Win #1: On-the-fly video prospecting
Send short personalised video messages to your prospects (via LinkedIn or email). Tools like Loom make this quick and impactful.
Quick Win #2: Create business cases at scale
Document and share client success stories — even brief ones. They dramatically increase conversion rates at every stage of the funnel.
Quick Win #3: Simulate key meetings
Use free AI tools to practise your sales pitch, anticipate objections and refine your discovery questions before high-stakes meetings.
The Info pro dital Media team
Published on
7/7/2026
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